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Our Mission

Our Mission

a group of people standing on a beach posing for the camera

Waikiki Beach Services (WBS) has been in operation on Waikiki Beach since 1955, offering surf lessons, outrigger canoe rides, and beach rentals to visitors and locals alike.

The WBS founding mission was to deliver memorable ocean experiences to its guests through interaction with its skilled watermen, the Waikiki Beachboys.

While the beach around us has changed over the years, the purpose and mission of Waikiki Beach Services has remained the same:

  • Share our love and expertise of the Hawaiian arts of surfing and canoe surfing.
  • Perpetuate the legacy of the Waikiki Beachboy.
  • Continue to act as stewards of our beloved Waikiki Beach.  

Our Commitment

Waikiki Beach Services is a registered business in good standing in the State of Hawaii.

Waikiki Beach Services complies with all State and Department of Land and Natural Resources (DLNR) rules and regulations, including, but not limited to, the rigorous testing of all our surf instructors, captains and operators. These tests can only be passed after years of apprenticing at an operating beach service in Waikiki.  Those individuals that complete and pass this testing acquire what is known as an instructor’s “Blue Card”. ALL SURF INSTRUCTORS IN WAIKIKI ARE REQUIRED TO POSSESS AN ACTIVE BLUE CARD. This card ensures that the instructor is certified by the State and is legal to work on the beach in Waikiki.

Our instructors, captains and catamaran operators are proficient in all levels of surf, canoe and catamaran handling. No matter what your skill level, we encourage all visitors to take part in the water activities that have helped shape some of the current culture and popular trends of the water sports in Hawaii.

We are also active members in the Hawaii Visitor’s Bureau, Waikiki Improvement Association and the Waikiki Special Improvement District Association, all of which help to support the development of upkeep of beautiful Waikiki Beach, it’s vendors and it’s visitors.

We look forward to having you as our guest. ALOHA.