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Our Mission

Our Mission

Waikīkī Beach Services (WBS) has been in operation on Waikīkī Beach since 1955, offering surf lessons, outrigger canoe rides, and beach rentals to visitors and locals alike.

The WBS founding mission was to deliver memorable ocean experiences to its guests through interaction with its skilled watermen, the Waikīkī Beachboys.

While the beach around us has changed over the years, the purpose and mission of Waikīkī Beach Services has remained the same:

  • Share our love and expertise of the Hawaiian arts of surfing and canoe surfing.
  • Perpetuate the legacy of the Waikīkī Beachboy.
  • Continue to act as stewards of our beloved Waikīkī Beach.

Our Commitment

At Waikīkī Beach Services, we value and celebrate diversity and inclusivity in all aspects of our business. We recognize that our differences make us stronger and allow us to better serve our guests, partners, and the community-at-large. In accordance with the Hawaiian value of “Aloha”, we treat all individuals with respect, kindness, and compassion, regardless of their race, ethnicity, gender, sexual orientation, age, religion, or any other characteristic.

Our Waikīkī Beachboys and Waikīkī Beachgirls strive to create a workplace that is free from discrimination and harassment, where everyone feels valued and empowered to contribute their unique perspectives and talents. The company is committed as a whole to promoting diversity and inclusivity in our hiring, training, and promotion practices, and to fostering a culture of acceptance and understanding. This is not just a statement, but a way of life that we uphold with much aloha.

Our Involvement

Waikīkī Beach Services is a registered business in good standing in the State of Hawaiʻi.

Waikīkī Beach Services complies with all State and Department of Land and Natural Resources (DLNR) rules and regulations, including, but not limited to, the rigorous testing of all our surf instructors, captains and operators. These tests can only be passed after years of apprenticing at an operating beach service in Waikīkī.  Our instructors, captains and catamaran operators are proficient in all levels of surf, outrigger canoe, and catamaran handling.

WBS is also an active member in the Hawaiʻi Visitor’s Bureau, Waikīkī Improvement Association and the Waikīkī Special Improvement District Association, all of which help to support the development of upkeep of beautiful Waikīkī Beach, it’s vendors and it’s visitors.

We look forward to having you as our guest. ALOHA.